SEED BRKLYN | Concept Store | Brooklyn, NY

EXECUTIVE PRODUCER

Seed Brklyn is a retail, lifestyle, speakeasy cafe, and art-experiential space located in Brooklyn, NY. To bring this brand and one-of-a-kind concept space to life, I provided comprehensive project oversight, working as the right hand for founder and multidisciplinary artist Christophe Roberts. My scope for Seed was extensive, playing an instrumental role in the successful launch of this unique undertaking.

BUILD: Liaison with construction team including GC and architect, lead for all owner-supplied items (signage, greenery, fixtures, sneaker laundry, and more)
VENDORS: Curation, onboarding, management & billing
FINANCE: Budgeting, fiscal P&L responsibility, resource management & reconciliation
MARKETING: Management of multiple agencies and resources across branding, environmental design, advertising, web development and PR
PRODUCTION: Experiential marketing ideation and execution
TEAM: Hiring strategy & execution for key internal and contract roles including general manager, cafe manager, buyer & social media manager, production staff, brand ambassadors
PRODUCT: Lead white-label and branded product development, worked in tandem with buyer for brand operations, inventory management
COMMUNITY: Facilitated community partnerships including the installation of a community garden at PS003 Elementary School
CONTENT: Photo & video production for e-commerce and social media channels
TALENT: Management of models, influencers, performers and other partners

PRESS
Footwear News
GQ
TimeOut
The Root
Thrillist
Vogue

PARTNERS
Architect: Paragon Architecture & Design
Construction: Petretti & Associates
Greenery Installation: Greenery NYC, Philip Sieverding
Photo/Video Lead: Greg Travers, Jay Yue
E-Commerce Photography: Moriah Ziman
PR: d28 & Anna Maya Management
Branding: Shehan Abrahams
Web Design: Descript