SEED BRKLYN | Grand Opening | Brooklyn, NY
EXECUTIVE PRODUCER
The grand opening for Seed Brklyn - a multi-brand retailer, speakeasy cafe and art-experiential space located in Brooklyn, NY - featured three days of public and private events designed to showcase the space and generate buzz amongst key audiences and influencers. Programming included a press-preview day, notable in-store DJs, Jason Markk brand activation, food trucks, bars, opening art exhibition in the Oasis gallery featuring artists Vince Fraser, Shay the Surrealist, Dante Beals, and Ceej Vega, an influencer brunch with menu curated by Chef Will Coleman, personal shopping + styling with celebrity stylist Kwasi Kessie, a party hosted in collaboration with Beautiful Faces NYC, and a surprise performance by legendary Wu-Tang rapper Ghostface Killah. As the Executive Producer, I hired and managed the staff required to produce the event, worked directly with all key talent and partners, served as a key decision maker, and ensured that the event was successfully executed.
PRODUCTION OVERSIGHT • RESOURCING • TALENT MANAGEMENT • BUDGET MANAGEMENT
DAY ONE | Public Grand Opening + “Seed the Blockchain” Art Exhibition Premier
DAY TWO | Seed Brklyn x Beautiful Faces NYC “Beautiful Flowers” Party
DAY THREE | Influencer Brunch
TEAM
Producer: Devon Scarpulla
Production Assistant: Julian Mobley
Photo/Video Lead: Greg Travers
Sound: Rodney M
DJs: BLK.ID TWINS, Niara Sterling, A-LIST KARISS, DickByAir, Young Wavy Fox
Performer: Ghostface Killah
Styling: Kwasi Kessie
Beautiful Flowers Guest List Curation: Beautiful Faces NYC
Decor: Carly Heywood
Food & Beverage: Chef Will Coleman, Jamrock Jerk, KGFARE
Artists: Vince Fraser, Shay the Surrealist, The Fashion Firm, Ceej Vega
PR: d28 & Anna Maya Management